• Day Trading Attention

  • How to Actually Build Brand and Sales in the New Social Media World
  • By: Gary Vaynerchuk
  • Narrated by: Gary Vaynerchuk
  • Length: 8 hrs and 24 mins
  • 4.7 out of 5 stars (40 ratings)

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Day Trading Attention  By  cover art

Day Trading Attention

By: Gary Vaynerchuk
Narrated by: Gary Vaynerchuk
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Publisher's summary

“One thing I've learned being around Gary for the last decade is that when he sees new consumer trends or new best practices in marketing, people should listen and act on them.”—Michael Rubin, CEO of Fanatics

In his seventh business book, bestselling author, entrepreneur, and investor Gary Vaynerchuk offers fresh, in-depth advice to enhance brand development, grow sales, and beat the competition using modern advertising strategies grounded in social media.

In his 2013 bestseller Jab, Jab, Jab, Right Hook, Gary Vaynerchuk showed the world how to create winning content for underpriced attention channels. But since then, new platforms have emerged, others have become less relevant, and algorithms are incentivizing new styles of content. New skills are necessary to create advertising that builds brand and sales.

In his latest book, Vaynerchuk argues that today’s fast-growing businesses, brands, content creators, and influencers have one thing in common: They mastered storytelling in areas of underpriced attention, which predominantly exists across a handful of social media platforms. Informed by 20+ years of business and marketing success, he contends that the biggest transformation and opportunity is the “TikTokification of Social Media.” Increasingly, platforms are distributing content based on what users are interested in, rather than who they follow.

Small businesses, large corporations, and creators can take advantage of this trend to develop brand and grow sales by producing relevant, strategic content, even if they don’t have an audience. But how does one make relevant content? What should advertisements look like, in this new world?

In this book, Vaynerchuk provides detailed answers to these questions and more, revealing the tactics to master modern advertising with strategies you can apply to the moment you’re currently living in.

Supplemental enhancement PDF accompanies the audiobook.

PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.

©2024 Gary Vaynerchuk (P)2024 HarperCollins Publishers

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What listeners say about Day Trading Attention

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Absolutely Must Listen To

Absolute must-listen for anyone looking to enhance their social media strategy and build a powerful brand. I started with the Audible version, and Gary’s engaging narration immediately pulled me in. His energy and passion are contagious, making the experience both educational and entertaining.

What makes this audiobook truly special are the moments when Gary goes off script. His breakout comments, personal anecdotes, and additional insights are the true gems. These off-the-cuff remarks add layers of understanding and context that you won't find in the written text, making the Audible experience incredibly enriching.

Gary frequently reminds listeners to get the physical book, and at first, I found this amusing. But I quickly realized how practical this advice is. Switching back and forth between Audible and the enhanced features can be a bit challenging, so having the hard copy is a game-changer. I ended up ordering the physical book, and it now sits on my office desk as a crucial resource.

The insights in "Day Trading Attention" are invaluable. Gary emphasizes that social algorithms now prioritize interests over people, highlighting the importance of creating valuable, relevant content. His advice on mastering either short or long-form content has been particularly useful, helping me better engage with my audience.

This book isn't just about social media; it covers a wide range of topics including influencer marketing, paid media advertising, and building a community around your brand. Gary’s strategies for leveraging modern attention channels have already had a significant impact on my approach to content creation and audience engagement.

I’ve read the hard copy once and am gearing up for a second, more detailed read-through. This time, I plan to mark up the pages and treat it like a textbook, extracting every bit of wisdom it offers.

If you’re serious about mastering the art and science of storytelling in today’s digital age, "Day Trading Attention" is essential. I highly recommend buying both the Audible and the physical book. They provide different experiences that complement each other perfectly. Listen to the audiobook for Gary's dynamic performance and those priceless off-script insights, then use the physical book as a textbook to deepen your understanding and apply the strategies effectively. You won’t regret it.

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Current state of the individualized business marketing

Gary never disappoints. His insights and transparency is so appreciated! Being a small business owner is hard enough. Thanks for being you Gary!

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This book is a gold mine of knowledge! A must read and listen!

Fantastic Book! Will be picking up the hard copy too! Thank you so much Gary for everything you do!!

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Entrepreneurs need to hear this!

As a video marketing strategist, I've been following Gary V for several years now, and he's always had his fingers on the pulse when it comes to monetizing trends and identifying audiences. But this is by far his best contribution. His does a remarkable job at breaking down super complex ideas into simple modules. This isn't just a book, It's a go-to manual that will serve as an excellent guide for people new to business and marketing, as well as seasoned veterans who want a better understanding of social media. It's incredibly dense with mind-blowing concepts as well as practical advice that you can start applying right away. I'm going to re-read this book at least four or five more times and taking notes to put together an action plan. A big thank you to Gary and his team for their knowledge and generosity!

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Gary Vee as you’ve not seen before!

I Love the practical application and how to and why to presentation of this subject and material.

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This Book is Insane

Love this book for so many reasons. It lays out the actual blueprint, and gets into so much detail of how to win on social. So so good, highly recommend for anyone looking to understand the landscape today, and then what to do.

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Essential and Engaging Read for Marketing & Brand

I've already listened to the audio version twice! I loved it so much that I bought a hardcopy after my first listen. And no, it's not just because Gary mentioned it 50 million times in the audiobook! 😄

The audiobook is fantastic. Gary really expands on the printed content and shows how authentic his ideas are, even while recording. The way he goes off script was a game-changer for me. His passion and expertise shine through, especially towards the end when he brainstorms strategies for different types of businesses.

This book is packed with valuable insights but may lose relevance over time, so I highly recommend any Marketing & Brand professional dive into it ASAP. Thanks, Gary, for another amazing book!

P.S. Make sure to download the supplemental enhancement for the audiobook.

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social media jolt for my Etsy shop

Ramping up the content/ platforms for TeaStainedMadness on Etsy thanks to the pdf and tips

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LOVE when Gary goes "off script".

I’ve been waiting for this one for weeks! Gary's insights are fire, as always. This is a MUST-read for any marketer in 2024 who wants to stay ahead in the content game and survive in this era of information. Gary, your off-script wisdom is everything. Keep inspiring us. Thank you for being authentically you.

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Great book! Includes theory and how to!

Gary V does a great job of explaining his philosophy on marketing today, and offers practical how-to instruction! The extras he’s shares “off script” in this audible version are very helpful too! A must read/listen for all marketers and entrepreneurs!

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