Nova versão: revisada, rediagramada e atualizada. Descubra todo o poder do Copywriting e das Palavras que Vendem. Nessa obra, você descobrirá como aplicar na prática 32 "gatilhos" no seu negócio, indo muito além de uma simples comunicação de vendas. Nesse livro você descobrirá: A Coroa de Ferro dos Gatilhos Mentais (e os 4 gatilhos que realmente importam na sua comunicação). A Joia da Coroa (e o principal motivo que o impede de realizar mais vendas). 18 Gatilhos Emocionais (e como você ativa as principais emoções no seu cliente para que ele compre).

Quando se trata de emoções, é comum sentir culpa ou criar expectativas impossíveis de alcançar. Para Oprah Winfrey e o psiquiatra e neurocientista Bruce Perry, é preciso mudar a forma de ver a vida, focando em compreender as pessoas, os comportamentos e a nós mesmos. Esta mudança de perspectiva começa com uma pergunta diferente, mais acolhedora: “O que aconteceu com você?” Em conversas profundas e tocantes, os dois exploram como os traumas de infância moldam o cérebro infantil e determinam o comportamento na idade adulta.

Por que ninguém me disse isso antes? Depois de ouvir essa frase repetidas vezes em seu consultório, a psicóloga Julie Smith decidiu que precisava fazer alguma coisa a respeito. Afinal, ela sempre acreditou que mais pessoas deveriam ter acesso a informações de qualidade sobre como cuidar da saúde mental.

Em A vida dos estoicos, Ryan Holiday e Stephen Hanselman apresentam histórias fascinantes de homens e mulheres que se esforçaram para seguir as virtudes estoicas atemporais da coragem, da justiça, da temperança e da sabedoria. Organizado em breves biografias que abordam desde os estoicos mais estudados aos menos conhecidos, este livro lança luz sobre os hábitos de pessoas que viveram essa filosofia e as lições que devem ser aprendidas de suas dificuldades e de seus sucessos.

Adam Grant examina a crucial arte de repensar: aprender a questionar nossas opiniões e a abrir a mente das outras pessoas, o que pode nos levar à excelência no trabalho e à sabedoria na vida.

The 13 chapters of The Art of War, each devoted to one aspect of warfare, were compiled by the high-ranking Chinese military general, strategist, and philosopher Sun-Tzu. In spite of its battlefield specificity, The Art of War has found new life in the modern age, with leaders in fields as wide and far-reaching as world politics, human psychology, and corporate strategy finding valuable insight in its timeworn words.

One moonlit night, 14-year-old Reena Virk went to join friends at a party and never returned home. In this “tour de force of crime reportage” (Kirkus Reviews), acclaimed author Rebecca Godfrey takes us into the hidden world of the seven teenage girls - and boy - accused of a savage murder. As she follows the investigation and trials, Godfrey reveals the startling truth about the unlikely killers. Laced with lyricism and insight, Under the Bridge is an unforgettable look at a haunting modern tragedy.

Why have history's greatest minds - from George Washington to Frederick the Great to Ralph Waldo Emerson along with today's top performers, from Super Bowl-winning football coaches to CEOs and celebrities - embraced the wisdom of the ancient Stoics? Because they realize that the most valuable wisdom is timeless and that philosophy is for living a better life, not a classroom exercise. The Daily Stoic offers a daily devotional of Stoic insights and exercises, featuring all-new translations.

Fingerprints of the Gods is the revolutionary rewrite of history that has persuaded millions of listeners throughout the world to change their preconceptions about the history behind modern society. An intellectual detective story, this unique history audiobook directs probing questions at orthodox history, presenting disturbing new evidence that historians have tried - but failed - to explain.

In weeks after the September 11 attacks, 18-year-old Mansoor Adayfi was kidnapped by Afghan militia and sold to US forces for bounty money. After months of interrogations, he was sent to the US military prison at Guantánamo Bay, Cuba, as one of its first prisoners. Like the nearly 800 other men imprisoned at Guantanamo, Adayfi didn’t know why he was imprisoned or for how long. He had never seen a skyscraper and couldn’t imagine what the Twin Towers of the World Trade Center looked like, much less how they were destroyed.

Meditations is a series of personal writings by Marcus Aurelius, Roman Emperor from 161 to 180 AD, recording his private notes to himself and ideas on Stoic philosophy. Marcus Aurelius wrote the 12 books of the Meditations as a source for his own guidance and self-improvement. These books have been carefully adapted into modern English form to allow for easy listening. Enjoy!

On the face of it, a simple book of 26 poem fables sharing one man’s wisdom. But The Prophet is so much more than that. It has inspired people from John F Kennedy to The Beatles and became the '60s Bible of counterculture – all because of the timeless truths it shared. Each poem takes a different theme – pleasure, beauty, freedom, joy and sorrow – as the fictional Al Mustapha shares his thoughts and experiences as he prepares to travel back to his island home.

The Complete Book of Five Rings is an authoritative version of Musashi's classic The Book of Five Rings, translated and annotated by a modern martial arts master, Kenji Tokitsu. Tokitsu has spent most of his life researching the legendary samurai swordsman and his works, and in this book he illuminates this seminal text, along with several other works by Musashi.

The ancient Toltecs believed that life, as we perceive it, is a dream. We each live in our own personal dream, and these come together to form the dream of the planet, or the world in which we live. Problems arise when our perception of the dream becomes clouded with negativity, drama, and judgment (of ourselves and others), because it's in these moments of suffering that we have forgotten that we are the architects of our own reality and we have the power to change our dream if we choose.

Experience a bold take on this classic autobiography as it’s performed by Oscar-nominated Laurence Fishburne. In this searing classic autobiography, originally published in 1965, Malcolm X, the Muslim leader, firebrand, and Black empowerment activist, tells the extraordinary story of his life and the growth of the Human Rights movement. His fascinating perspective on the lies and limitations of the American dream and the inherent racism in a society that denies its non-White citizens the opportunity to dream, gives extraordinary insight into the most urgent issues of our own time.

For anyone who has ever dreamed of love, sex, and companionship beyond the limits of traditional monogamy, this groundbreaking guide navigates the infinite possibilities that open relationships can offer. Experienced ethical sluts Dossie Easton and Janet W. Hardy dispel myths and cover all the skills necessary to maintain a successful and responsible polyamorous lifestyle.

Navigating the challenges of long-term commitment takes effort - and it just got simpler, with this empowering, step-by-step guide to communicating about the things that matter most to you and your partner. Drawing on 40 years of research from their world-famous Love Lab, Dr. John Gottman and Dr. Julie Schwartz Gottman invite couples on eight fun, easy, and profoundly rewarding dates, each one focused on a make-or-break issue: trust, conflict, sex, money, family, adventure, spirituality, and dreams.

Michael Pollan, known for his best-selling nonfiction audio, including The Omnivores Dilemma and How to Change Your Mind, conceived and wrote Caffeine: How Caffeine Created the Modern World as an Audible Original. In this controversial and exciting listen, Pollan explores caffeine’s power as the most-used drug in the world - and the only one we give to children (in soda pop) as a treat.

The history of the tablets translated in the following book is strange and beyond the belief of modern scientists. Their antiquity is stupendous, dating back some 36,000 years. The writer is Thoth, an Atlantean Priest-King, who founded a colony in ancient Egypt after the sinking of the mother country. He was the builder of the Great Pyramid of Giza, erroneously attributed to Cheops. In it he incorporated his knowledge of the ancient wisdom and also securely secreted records and instruments of ancient Atlantis.

This user’s guide to Buddhist basics takes the most commonly asked questions - beginning with “What is the essence of the Buddha’s teachings?” - and provides simple answers in plain English. Thubten Chodron’s responses to the questions that always seem to arise among people approaching Buddhism make this an exceptionally complete and accessible introduction - as well as a manual for living a more peaceful, mindful, and satisfying Life.